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Locally Owned vs. Big Box Flooring Stores – Which Is Better?
July 21, 2025

When embarking on a home renovation project, especially one involving new flooring, homeowners often find themselves at a crossroads: should they choose a locally owned flooring company or opt for a big box retail chain? While both offer flooring, the experience, expertise, and ultimate outcome can differ significantly. At American Floor & Home, we believe in providing not just products, but a truly comprehensive and trustworthy experience, rooted in our decades of local service to Oahu.
The allure of big box stores
Big box stores are known for their vast inventory and the convenience of being a “one-stop shop” for various home improvement needs. They often leverage significant buying power, which can sometimes translate into seemingly lower upfront prices on certain items. For some, the idea of picking up paint, a new faucet, and flooring all in one go is appealing.
However, this broad approach often comes with trade-offs, particularly in specialized areas like flooring. The staff at big box stores, while generally helpful, may not possess the specialized, in-depth knowledge that comes from focusing solely on flooring. Their employees often rotate through various departments, making it challenging to receive truly tailored advice for your specific flooring needs. Furthermore, installation services are frequently outsourced to third-party contractors, which can lead to a disconnect in communication and accountability if issues arise.
The enduring value of locally owned flooring companies
In contrast, locally owned flooring companies specialize in one thing: floors. This specialization translates into a wealth of benefits for the customer, deeply rooted in expertise, personalized service, and a commitment to the community.
Unmatched expertise and personalized service
When you step into a local flooring company like American Floor & Home, you’re not just another transaction. You’re entering a space where our team lives and breathes flooring. Since 1974, we’ve been known as Oahu’s full-service flooring center, and our staff are true flooring experts. We understand the nuances of different materials, installation techniques, and how various flooring options will perform in Hawaii’s unique climate.
We take the time to listen to your specific needs, understand your lifestyle, and help you explore solutions that truly reflect your style and budget. This one-on-one attention ensures you make an informed decision and feel confident in your investment. Our reputation is built on creating a solid base of happy customers, which is why we prioritize personalized service that big box stores simply can’t match.
Higher quality product selection
While big box stores might stock a high volume of products, their focus is often on mass-produced, generic options that might be budget-friendly upfront but can compromise on durability and long-term appeal. As established flooring experts, American Floor & Home carefully curates its product selections, partnering with reputable manufacturers to offer a range of high-quality materials that are built to last. Our goal isn’t just to sell you flooring, but to help you find flooring that will enhance your home and stand the test of time, reflecting both quality and lasting beauty. We pride ourselves on providing high-quality flooring with in-house installation, ensuring superior craftsmanship.
Transparent pricing and accountable installation
A common misconception is that local stores are always more expensive. While big box stores might advertise rock-bottom prices, these often come with hidden fees for installation, removal, and other services. Locally owned flooring companies, on the other hand, typically offer transparent pricing, with detailed breakdowns of all costs upfront.
The installation process is where the true quality of your new flooring is revealed. At American Floor & Home, we utilize our own professional in-house installation teams. This direct relationship fosters greater accountability and a higher standard of craftsmanship, guaranteeing a professional and reliable installation that stands up to our established legacy.
A commitment to community
Beyond the products and services, choosing a locally owned flooring company is an investment in your community. American Floor & Home has been locally owned and operated since 1974. We employ local residents, contribute to the local economy, and are deeply rooted in the areas we serve: Honolulu, Kaneohe, Kailua, Mililani, and Aiea, HI. When you choose us, you’re not just buying flooring; you’re supporting the fabric of your neighborhood and helping to build a stronger, more vibrant community. Our long-standing local legacy as Oahu’s full-service flooring center is a testament to this commitment.
Our strategic expansion: beyond flooring
To further meet the needs of our loyal customers, American Floor & Home has strategically expanded our services beyond just flooring. We are proud to now be licensed general contractors for construction services, offering top-to-bottom kitchen and bath services. This expansion positions us as Hawaii’s one-stop shop for home remodeling, combining our quality products and in-house expertise with comprehensive renovation solutions.
Make the right choice for your home
Ultimately, the decision between a big box store and a locally owned flooring company comes down to your priorities. If you value expert advice, personalized service, quality craftsmanship, transparent pricing, and the satisfaction of supporting a community-focused business, a locally owned flooring company is undoubtedly the better choice. We offer a partnership in your home improvement journey, providing not just products, but solutions, guidance, and a commitment to your satisfaction that is hard to find in a larger, more impersonal retail environment.
Ready to transform your home with quality flooring and expert remodeling services? As Honolulu & Kapolei’s trusted home remodeling expert, American Floor & Home invites you to experience the difference of working with an established, comprehensive, and trusted local company. Visit our showrooms in Honolulu or Kapolei, HI, or inquire about our convenient shop-at-home services across Honolulu, Kaneohe, Kailua, Mililani, and Aiea, HI. Let our flooring experts guide you through every step of your home improvement journey.


